Grow Your Business With The T8 Lighting Project. Incentives Expire July 2012
Not only are T12 lamps inefficient by today’s standards, soon they will no longer
be available as replacement lamps, per a federal mandate, beginning July 14, 2012.
When your customers move from T12 to T8 lighting, they can see as much as a 50 percent
reduction in energy use and a significantly smaller energy bill. These savings are
available to your customers without breaking the bank thanks to generous incentives
available from many Northwest public utilities, but they have to act soon since
the incentives will expire in July 2012.
BPA Program Marketing team developed a suite of marketing tools—The T8 Lighting
Project —to help TAN members reach commercial end-users. The campaign will help
you target commercial end-users through three key message categories: financial
benefit, business benefit, and greater good. The campaign materials are designed
to support your efforts in building business before incentives expire in July 2012.
Every trade ally has received a starter kit of T8 materials including T8 calling
cards and T8 project information kits, and more are available upon request at no
charge to you. Request more packets by calling Northwest TAN at 888-205-5756 or
email workshops@northwest-lighting.org.
In addition to these materials you can expect to receive post cards and emails from
us while the program is ongoing as reminders of the great incentives available to
your customers and the need to act quickly.
